HIPAA-Safe. Meta-Compliant. Full-Fidelity Growth.
vyvr lives in your cloud, obscures PHI/PII under a BAA*, and streams privacy-safe events to every channel—including Meta—so growth and compliance don’t clash.
The Hidden Tax on Regulated Growth
Meta Conversions Blocked
Purchase & Add-to-Cart events are disabled for health & wellness brands flagged under Meta’s 2025 Sensitive-Data policy.
Safari Memory Window
Apple’s ITP caps first-party cookies at seven days, while third-party cookies are purged or ignored entirely, killing retargeting reach.
Privacy Complexity
HIPAA, CCPA/CPRA, GDPR, VCDPA and dozens more now govern every data move your stack makes.
Tracking Is Crumbling
Meta blocks. Safari deletes. Privacy restricts. Signals that contain or even infer health conditions must be stripped before reaching ad platforms. That leaves feedback loops full of holes, breaks attribution, inflates CAC, and pushes teams toward broad-reach bets.
vyvr captures and activates what they can’t. Full-fidelity, PHI-safe, and fully owned. Inside your infrastructure, beyond reach.
Liability Starts at the Pixel
HIPAA, MHMDA (WA My Health My Data Act), CCPA, CPRA, GDPR & 20-plus state laws (and rising) demand real-time, geo-aware consent.
vyvr tags every event with proof-of-consent and stores an immutable audit log, so marketing moves fast and legal sleeps at night. BAA included.
Lower-Funnel Goes Dark
Conversions matter. Purchase, Add to Cart, Start Checkout—these are the signals that drive optimization. But for health and wellness brands, they’re blocked, dropped, or flagged.
vyvr restores those events in a PHI-safe, compliant way so Meta, Google, and your entire stack can optimize without risking policy violations.
vyvr: compliant infrastructure that performs
vyvr installs a PHI-safe, first-party data layer inside your infrastructure. No shared clouds. No third-party peeking. You own it. You control it. We can’t even see it.
No pixels. No third-party risk. Just consented, obfuscated, performance-ready data that activates across your entire funnel.
Foundation Services:
Your Infra. Your Data. Our Firepower:
Ditch fragile pixels and scattered tags. vyvr installs a HIPAA-safe SDK inside your own cloud, keeping PHI/PII under lock and key. Events are tokenized and streamed in real time to Meta, Google, your ESP, and CRM—backed by a signed BAA and infrastructure audited under HITRUST/SOC 2.
Done for you. No Dev.
Privacy-Ops Assurance:
Privacy-Ops Assurance:
We audit your stack, data flows, and risk posture across HIPAA, CCPA/CPRA, GDPR, Apple ITP, Meta’s sensitive data policies. Then we design a right-sized privacy program. We map tech, docs, and workflows, and keep it all current as laws shift.
So your data posture holds strong, even under scrutiny.
Data Enablement:
Make Clean Data Pay:
With clean, compliant data, vyvr works with you to unlock growth through HIPAA-friendly playbooks, full-fidelity data orchestration, and PHI-safe syncs to Meta, Google, and more.
Your dashboards surface CAC, LTV, and retention safely with no new tools and no new platforms to learn.
Built for Brands Where Privacy Isn’t Optional and Growth Can’t Slow Down.
DTC Healthcare
Own conversion data without tripping HIPAA or Meta's restrictions on health and wellness brands.
Telehealth Platforms
Power patient journeys that stay private and connected.
Wellness and Supplements
Activate customer memory in a privacy-first world.
Femtech, Fitness & Mental Health Apps
Protect sensitive data while building loyalty and lifetime value.
Regulated and High-Growth Industries
Audit & server-side remediation for brands navigating new privacy demands.
vyvr: your cloud, your keys, our firepower.
vyvr converts sensitive signals into privacy-proof fuel for Meta, Google, email, and analytics. Growth teams get their conversions back, and legal finally sleeps at night.
Quick answers for Growth and Compliance
Do you sign a HIPAA BAA?
How do you keep PHI out of Meta & Google?
Where is my data stored?
What happens to user consent signals?
Can you help with non‑health but “sensitive” brands?
What if laws change again?
Stay Compliant. Scale Smarter.
No Headaches. Just Growth.
vyvr’s HIPAA‑safe data layer has already restored Meta conversions, cut CAC, and kept PHI out of headlines. Give us 15 minutes—your marketing team leaves excited, and your counsel leaves relieved.
